Mimi Bouchard is a wellness entrepreneur, investor, podcast host, and thought leader in self-improvement. She is the founder and CEO of Activations, the groundbreaking luxury motivational audio app that has revolutionized how people approach personal growth and meditation.
A pioneer in the self-development world, Mimi began her journey nearly a decade ago as one of the original personal growth bloggers. Over the years, she has built a loyal following of over 250,000 across her social platforms, inspiring thousands with her pragmatic and results-driven approach to self-transformation.
Launched just two years ago, Activations has quietly amassed tens of thousands of subscribers and high-profile fans and generated millions in annual revenue. Unlike traditional meditation apps, Activations offers functional, science-backed audio experiences that seamlessly integrate into daily life—helping users rewire their minds, reach their highest potential, and create real, lasting change.
Recognized as a fresh, no-nonsense motivational voice for women globally, she is set to release her highly anticipated debut book Activate Your Future Self with Hay House —a deep dive into the science and psychology behind personal transformation.
Mimi’s mission is simple: to help people unlock their full potential and become the happiest, healthiest, and most successful versions of themselves.
