Ali Imdad is a British-Pakistani Muslim writer from the vibrant, multicultural heart of inner-city Birmingham. Storytelling has always been at the centre of his life, shaped by the energy and diversity of the community he grew up in. Outside of writing, he once appeared on The Great British Bake Off, and today he runs a social media agency, where creativity and communication are at the core of what he does. His background and experiences inform the stories he tells, bringing together humour, heart, and a perspective rooted in both British and Pakistani culture. We Started at the End, his debut novel aimed at Young Adults, which will be released in 2027 with Simon & Schuster.
