Rita Clifton

Rita Clifton

Rita Clifton CBE has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. The Daily Telegraph described her as ‘The brand leading the brands’. She is a speaker, writer and portfolio non-executive director.

Rita graduated from Cambridge University and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the leading global brand consultancy, as London CEO and then became Chairman for a ten-year term. She now has a portfolio of chairing and non-executive director roles, including ASOS, Ascential plc and Nationwide. Past board roles have included Dixons Retail plc, Bupa, Emap and Populus, the opinion pollster and research company. In 2013, she co-founded and is Chair at BrandCap, the brand consultancy for the boardroom, which now has offices in London, New York and Hong Kong.

Rita speaks around the world on all aspects of brands, branding and business leadership. She is also a regular columnist and commentator on the range of TV, radio and social channels and was a judge and mentor on CNBC’s award-winning business series ‘Pop Up Start Up’. Her writing has included the best-selling book ‘The Future of Brands’, and two editions of The Economist book ‘Brands & Branding’.

Pro bono board roles have included WWF (Worldwide Fund for Nature), the Henley Festival and the UK Government’s Sustainable Development Commission. In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the creative industries.

Rita Clifton @@cliftonbrand

Our past and our present are an arc of our choices. As we tread the new path towards deep transformation, and turn away from the old path of shallow transition, what can we learn from the past to build the future we want? #Systems #Sustainability #Futures https://twitter.com/forum4thefuture/status/1462670981210652674

Thanks so much for mention @NathalieNahai. Here's to some well deserved sales for you and @PerryTimms @_markgallagher & @juliahobsbawm (and hopefully for
#loveyourimposter too!) Thanks to @KoganPage for setting up the nice 35% discount for all...

And @Forum4theFuture has a really important new guide out this week trying to put flesh on the bones of what a 'just' and 'regenerative' corporate net zero strategy should look like. BG+ https://www.businessgreen.com/news/4040526/study-corporate-climate-inaction-wipe-usd150bn-financial-markets

As the realisation post #COP26 dawns on many that we are out of runway for incrementalism & sticking plaster fixes, here is our attempt to sketch out what wholesale transformation to a just & regenerative future could look like. Now is the time to reconfigure all of our systems. https://twitter.com/Forum4theFuture/status/1460482278555983872

As our #climate & social crises intensify, there’s no room for ambiguity. Businesses are either working towards restoring our world socially & ecologically, or are depleting it. New report from Forum & @wbcsd out now. #BusinessTransformation. Download: https://www.forumforthefuture.org/just-and-regenerative-business

As #COP26 comes to a close, all eyes are on what's next.
Learning from the past, we're aiming to transform the future. The Future of Sustainability: Looking Back to Go Forward - launching 22 November.


Our #podcast is finally here! We kick off our first series with the brand guru Rita Clifton: @cliftonbrand.
Listen to S1: E1, ‘Personal Branding & Imposter Syndrome’:

#3lessonsfrombreakthroughleaders #personalbranding #impostersyndrome #leadership

Thanks so much, & right back at you @ONEHUNDRED_EMEA….

Thanks @BartSayle for the (many!) years of fab work, for how you have helped me professionally & personally, & also for a really enjoyable podcast @radiantclarity interview on #impostersyndrome & #PersonalBranding! Here’s to the series…

Thank you @radiantclarity for a v enjoyable (& therapeutic!) podcast interview on imposter stuff & a bit of personal brand thinking to help it. And here’s to Breakthrough Global & all our respective imposters…

Loved talking to you @NathalieNahai about the range of life, work and planet stuff! And good luck with the fabulous book...

It’s arrived…huge congratulations to ⁦@PaulPolman⁩ & ⁦@AndrewWinston⁩ for such a great book on whys & hows of building a net positive organisation. Some much needed positive therapy… #netpositive

We’re looking for a dynamic and motivated Global Financial Controller to support us through a journey of growth and internationalisation. If that sounds like you, find out more and apply today: http://ow.ly/VlQV50Gs0wD #JobVacancy #Finance #Charity

For over 25 years we’ve been working in partnership with business, governments and civil society to accelerate the shift toward a just and regenerative future. Stay updated with our latest news, insights and resources by subscribing to our newsletter: http://ow.ly/Tw2T50GjVgC

Book launch day has finally arrived!

We hope it's the beginning of a movement toward #NetPositive, a huge increase in corporate ambition on climate and inequality.

Go to http://www.netpositive.world to join the movement...

So what do we reckon about prospects for Corporate Sustainability:global salvation or Mega-Greenwash?! I’ve just got my copy of #NetPositive - co-authored by @PaulPolman and @AndrewWinston - a much-loved Trustee of #ForumfortheFuture. If the answer isn’t here,it isn’t anywhere!

“When we come to big issues like climate change or addressing issues like biodiversity, there’s been a sea-change... in business and investor sentiment about the important of sustainability and long-term impact.”
― @cliftonbrand, from my book #BusinessUnusual

Job alert! As the sustainability movement hits a pivotal moment, could you use your #communications and #marketing skills to help create a more regenerative and just future? Find out more and apply today.
#CharityJobs #CharityComms

Thanks v much @SpeakerWorld and @SeanPdeC. Fab to talk to you about the new world of (hopefully good) business…

#NetPositive is a wonderful rallying call to business leaders all over the world to step up to the greatest opportunity, and responsibility, of our time. https://netpositive.world/ @AndrewWinston @PaulPolman