Rita Clifton

Rita Clifton

Rita Clifton CBE has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. The Daily Telegraph described her as ‘The brand leading the brands’. She is a speaker, writer and portfolio non-executive director.

Rita graduated from Cambridge University and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the leading global brand consultancy, as London CEO and then became Chairman for a ten-year term. She now has a portfolio of chairing and non-executive director roles, including ASOS, Ascential plc and Nationwide. Past board roles have included Dixons Retail plc, Bupa, Emap and Populus, the opinion pollster and research company. In 2013, she co-founded and is Chair at BrandCap, the brand consultancy for the boardroom, which now has offices in London, New York and Hong Kong.

Rita speaks around the world on all aspects of brands, branding and business leadership. She is also a regular columnist and commentator on the range of TV, radio and social channels and was a judge and mentor on CNBC’s award-winning business series ‘Pop Up Start Up’. Her writing has included the best-selling book ‘The Future of Brands’, and two editions of The Economist book ‘Brands & Branding’.

Pro bono board roles have included WWF (Worldwide Fund for Nature), the Henley Festival and the UK Government’s Sustainable Development Commission. In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the creative industries.

Rita Clifton @@cliftonbrand

Tackling tough times on the High Street and battling self-doubt in the boardroom: here’s the latest @Leadingpod episode with @ewanventers @Fortnums @cliftonbrand Take a listen here: http://bit.ly/LeadingS4E5

Explore the report. Live now: https://www.thefuturescentre.org/fos/ #FutureofSust #TimetoTransform

Thank you so much @sallyuren! Also v much looking forward to working with you & the fantastic team @Forum4theFuture. Here’s to changing those #systems...

Thrilled to say I’m becoming Chair of Trustees @Forum4theFuture. It's a brilliant organisation & obviously an incredibly important time for sustainability. Do take a look at Forum's Future of Sustainability Report https://lnkd.in/gRD5-_2. More soon...

An ‘Electrifying’ Economist’s Guide to the Recovery - The New York Times ⁦@GIWLkings⁩ ⁦@cliftonbrand⁩ https://www.nytimes.com/2020/11/19/us/economist-covid-recovery-mariana-mazzucato.html

Our executive director @ShaunSpiers1 wrote a piece for @timesredbox on the PM's green recovery plan 👇


Thank you @KoganPage. Looking forward to speaking on this panel of terrific women @BazaarUK. Topics include how to survive, adapt & rebuild...

The value of equality and diversity in the workplace | City, University of London ⁦@GIWLkings⁩ ⁦@cliftonbrand⁩ ⁦@WLIAus⁩ https://www.city.ac.uk/news/2020/november/the-value-of-equality-and-diversity-in-the-workplace

Yes, great to sign up for this fabulous event with @BazaarUK on women in the workforce in #COVID19 times...

⁦⁦@Forum4theFuture⁩ is looking for an inspiring, proactive, & outcomes-oriented Principal Programme Manager to lead design & implementation of ambitious system change projects, mainly working on sustainable value chains & livelihoods issues. https://app.beapplied.com/apply/g3w93rx1bw

Yes, thanks, looking forward to this event!

I'll be live at noon ET with @cliftonbrand talking about Imposter Syndrome and how to overcome it. Join us. http://ow.ly/6ZLr50C7B5o #RemarkableLeadership

Why 'fake it till you make it' & 'nice guys finish last' are actually rubbish pieces of advice...& why you should make friends with your imposter self. Interview with Boss magazine on my book 'Love Your Imposter'...

You’re an imposter! https://thebossmagazine.com/imposter-syndrome/

Love this article by ⁦@Sathnam⁩ . View that imposter syndrome is so common that it ceases to be a syndrome & starts just to feel like human stuff (& can even be a useful drive) is big part of my book ‘Love your imposter’. https://www.amazon.co.uk/Love-Your-Imposter-Flaws-Confident/dp/1789667003/ref=nodl_


Looking forward to this session on the future of branding & leadership on 5th November - thanks to @FUTRGroup. And here’s to that complimentary ticket...do sign up!

We're advertising for two exciting new jobs to join our policy team🧑‍💻

Apply here 👇

⏳ Deadline 28 October

How To Love Your Imposter. Turn Fear Into Success with Rita Clifton CBE http://wirtpod.com/2020/10/17/how-to-love-your-imposter-turn-fear-into-success-with-rita-clifton-cbe/

"It's important to share with people that sometimes things don't go right and you've made mistakes." - @cliftonbrand

To close day two of our #forthefour event @CBC90 will be joined by ‘brand guru’ @cliftonbrand talking about how the business world needs a new type of leadership to be truly effective.


#leadership #impostersyndrome #leadingyourteams #retail #ukretail

70% of people feel like an imposter at some point in their professional life. Brand guru Rita Clifton shares how she learnt to work with her #impostersyndrome in order to succeed in her career, in 'Love Your Imposter': https://www.koganpage.com/product/love-your-imposter-9781789667004

#fbm20 #fbm2020 @Book_Fair