Rita Clifton

Rita Clifton

Rita Clifton CBE has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. The Daily Telegraph described her as ‘The brand leading the brands’. She is a speaker, writer and portfolio non-executive director.

Rita graduated from Cambridge University and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the leading global brand consultancy, as London CEO and then became Chairman for a ten-year term. She now has a portfolio of chairing and non-executive director roles, including ASOS, Ascential plc and Nationwide. Past board roles have included Dixons Retail plc, Bupa, Emap and Populus, the opinion pollster and research company. In 2013, she co-founded and is Chair at BrandCap, the brand consultancy for the boardroom, which now has offices in London, New York and Hong Kong.

Rita speaks around the world on all aspects of brands, branding and business leadership. She is also a regular columnist and commentator on the range of TV, radio and social channels and was a judge and mentor on CNBC’s award-winning business series ‘Pop Up Start Up’. Her writing has included the best-selling book ‘The Future of Brands’, and two editions of The Economist book ‘Brands & Branding’.

Pro bono board roles have included WWF (Worldwide Fund for Nature), the Henley Festival and the UK Government’s Sustainable Development Commission. In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the creative industries.

Rita Clifton @@cliftonbrand

#JobAlert! We’re looking for a creative, proactive, and collaborative Associate Director of Global Development to join our growing fundraising and communications team, to be based in #NewYork. If this sounds like you, find out more 👇 http://ow.ly/nruO50FGewN #CharityJob

"The world needs changing, business runs the world, so we need to change business, and the way it’s run." - @cliftonbrand

Discover how to embrace your #ImposterSyndrome and why businesses need to take a different approach. https://bit.ly/3ePxu1j #LoveYourImposter

This isn’t just a story about climate mitigation and adaptation for cotton, all globally traded commodities will face similar challenges. This really is the moment for sector wide responses. Sign up! Be part of the solution! #cotton #ClimateCrisis https://twitter.com/Forum4theFuture/status/1414609125837836288

What a line-up! Can't wait to hear these titans of the business world in conversation. For those who haven't been able to book, this will available on demand soon at https://150.newn.cam.ac.uk/festivals/virtual-festival/.

Thanks so much Susanna, and to all the fabulous panellists. Here’s to the next 150 years of @Newnham_College…

Excited to hear the @Newnham_College Panel Discussion on Women in Business - chaired by #RitaClifton we will hear from 5 amazing women @PamAlexanderAoU @SVKempe #mihirijayaweera and Hanlin Xu who was a brilliant student telephone caller in my day! #Newnham150

@ritaclifton , the 'Brand Guru,' recently spoke with us on how to overcome 'imposter syndrome.' Rita's insightful perspective on the subject left us feeling revitalised, so we thought we would share our findings: https://mgrs.uk/3mV


"The real challenge of net zero, then, and quite likely its link with the government’s attempts to level up, is to ensure that green jobs are also good jobs: skilled, secure and sustainable"

✍️@SamAlvis2 & @racheljanetwolf write in @timesredbox


Brand guru Rita Clifton CBE talks to CMI's CEO Ann Francke OBE about self-doubt and imposter syndrome, Olivia Colman, and being true to yourself

#impostersyndrome #success #personaldevelopment


Did you miss our #BeInspired Virtual Conference?

You can now watch for free on-demand now, including sessions from Rita Clifton CBE, @sainsburys, @REISS and @JohnLewisRetail


Great #podcast discussion on #TheSpeakerShow with host @SeanPdeC and his guest brands guru and business leader @cliftonbrand talking about #Clarity, #Coherence and Leadership https://bit.ly/3aA5RWy #Clarity

Rita Clifton: Learning to Love Your ‘Imposter’ https://onehundredemea.com/rita-clifton/
Free digital inspiration out now in our summer edition of ONE Magazine

LAST CHANCE to join our DON'T PANIC event tomorrow (Wed 23rd) for a min £1 donation to support the Museum of Brands. An exclusive opportunity to join Chair @cliftonbrand and panellists from @BVANudge_Unit @MarsUK @MediaComUK @collectivedairy

Book now: https://www.eventbrite.com/e/dont-panic-how-brands-can-thrive-in-chaos-part-2-tickets-155516936343?aff=erelexpmlt

Thanks so much for recommendation @Johnwritlarge! It was a great pleasure to do article & here’s to @koganpage for publishing ‘Love Your Imposter’….

@cliftonbrand has an incredible book out at present with @KoganPage 'Love Your Imposter' - great article here in Summer edition of our digital magazine- i highly recommend both :) https://twitter.com/ONEHUNDRED_EMEA/status/1406965275896041477

Thanks - v much looking forward to this @cmi_managers session on a new approach to leadership development with @cmi_ceo Ann Francke OBE…

Be Inspired Virtual Conference: Speaker Rita Clifton @cliftonbrand Will be live in 10 minutes.

Join us as we discuss the importance of empathy and why it's time to 'Love your imposer'.

Register now: http://ow.ly/ZEo250F5hEJ

Thanks David! Lovely and v flattered to be T-bone #BOTW...

Thanks so much John! It was also a great pleasure talking you @ClubhouseBest - here’s to all our imposters....

One of the great pleasures I have recently had has been interviewing Rita Clifton CBE for The Winners Club on @ClubhouseBest : Insightful & Inspiring, with her latest book: Do Listen on Apple Podcast, Spotify, Google Podcast and Amazon Music via http://bit.ly/ritacliftonpodcast