Rita Clifton

Rita Clifton

Rita Clifton CBE has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. The Daily Telegraph described her as ‘The brand leading the brands’. She is a speaker, writer and portfolio non-executive director.

Rita graduated from Cambridge University and started her career in advertising, where she became Vice Chairman and strategy director at Saatchi & Saatchi in its most successful period. She then joined Interbrand, the leading global brand consultancy, as London CEO and then became Chairman for a ten-year term. She now has a portfolio of chairing and non-executive director roles, including ASOS, Ascential plc and Nationwide. Past board roles have included Dixons Retail plc, Bupa, Emap and Populus, the opinion pollster and research company. In 2013, she co-founded and is Chair at BrandCap, the brand consultancy for the boardroom, which now has offices in London, New York and Hong Kong.

Rita speaks around the world on all aspects of brands, branding and business leadership. She is also a regular columnist and commentator on the range of TV, radio and social channels and was a judge and mentor on CNBC’s award-winning business series ‘Pop Up Start Up’. Her writing has included the best-selling book ‘The Future of Brands’, and two editions of The Economist book ‘Brands & Branding’.

Pro bono board roles have included WWF (Worldwide Fund for Nature), the Henley Festival and the UK Government’s Sustainable Development Commission. In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the creative industries.


Rita Clifton @@cliftonbrand

These seed-firing drones plant thousands of trees each day. Watch the latest in our award-winning video collaboration with @WWF #Netflix #ShareOurPlanet #VoiceForThePlanet

📕 Read more: https://wef.ch/2LnySJN

A 10-year deal worth $150 million.

📕 Read more: https://wef.ch/2nROYm9

V thrilled to confirm my new book on women & leadership launches next June with lovely Kogan Page...More soon. Meanwhile, nice/interesting article from @forbes about how being a collaborative leader works better (who knew...) but can be more knackering...

Wow. People now QUEUING for Aldi WEBSITE. 5268 people ahead, est. 9min wait. Not even looking for #KevinTheCarrot…

Enjoyed chatting with @retailweek today about festive ads...& confessed I'm just a sucker for @jlpartnership. OK, #ExcitableEdgar is slightly mirror-image-of-Frozen-meets-junior-game-of-thrones, but sweet, fun, (obviously) merchandisable...& v v JLP...

Electric cars and great and all, but they take a while to filter into the second hand market where they're more accessible. What can be done about this? Go read the excellent new report by @GreenAllianceUK and Element Energy for the answers! https://twitter.com/GreenAllianceUK/status/1193861873579515905

Commenting that many brand 'loyalty' programmes often end up as bribery programmes (with you basically doing bungs)...article on Tesco's 'new' Clubcard subscription service... https://www.ft.com/content/e7892e1a-016d-11ea-be59-e49b2a136b8d via @financialtimes

⁦@brandedmanfred⁩ talks to the #BBC about #Facebook changes to its product branding https://www.bbc.co.uk/news/business-50300142

Absolutely incredible to watch this @jacindaardern video be pinged around the world. In the last 48 hours, it's seemingly gone everywhere from the UK to Pakistan, and has even gone viral in Lebanon - becoming another tool for protestors to push for change

And please let’s keep it that way...

Useful points here @harvardbiz about how to take control of career development (& build your personal brand). eg. volunteer for a visible initiative, become a new subject expert...

Cheering article from @harvardbiz on how #leadership and #likership are not mutually exclusive. Might seem obvious, but am constantly surprised by how many people secretly believe that leaders have to be a***holes to succeed...

Nice to see a bit of brand leadership in test @johnlewis - banning #plasticbags and introducing #reusable click and collect bags... https://internetretailing.net/sustainability/sustainability/john-lewis-trials-plastic-bag-free-stores-20441

Only two minutes in to new @bbc #SevenWorldsOnePlanet series and already bawling eyes out....#howmuchdowelovesirdavidattenborough...

"We believe that the future is renewable." 💯 http://f-st.co/6raGnl8

#B2B #brands are more reluctant to embrace #brand as a powerful #business tool than consumer organisations. Here's our take on why branding has a prominent place in the board room | http://bit.ly/2U0Ca8d #BrandMarketingSummit #BrandMarketingSummit19 #BrandMarketingSummit2019

Congrats to @santiagobiz @garconwines on this fab profile. Terrific story & a privilege to have been a judge in the @cnbc series Pop Up Start Up - great to hear it was useful for brand building! Thinking outside the box to reinvent the wine bottle


If market #expansion is on the #corporate agenda read why #brand must also be considered by our CEO @brandedmanfred https://bdaily.co.uk/articles/2019/09/26/how-to-build-a-cross-border-brand

#BigGreenWeekend - Celebrating 60 years of connecting people & green spaces!


Every day TCV works across the UK to create healthier & happier communities for everyone

#JoinInFeelGood in the #YearofGreenAction

Bit sad to see years of mergers, messes and misses have caught up on a once great brand...Its shares might now be 'worthless' but value lurking in the name @simoncalder...
BBC News - Thomas Cook 'racing to finalise rescue deal' https://www.bbc.co.uk/news/business-49707230