Deborah Mattinson advised Labour through the 1980s and the birth of New Labour. She then worked closely with Gordon Brown as he prepared to become PM, and after ‘transition’. She has a unique perspective on the New Labour years through the eyes of the voter. She began her career in advertising, working at McCann Erickson, then Ayer Barker. She left to set up Gould Mattinson with Labour strategist, Philip Gould, in 1985. Deborah co-founded Opinion Leader Research, now the UK’s top research and engagement consultancy, in 1992. She is currently forming a new company with the aim of bringing the public’s perspective to the debating table, connecting decision makers in business and government more closely with the national mood.