PFD’s Centenary Celebrations

Nov 18, 2024

“In these tumultuous times, the power of words and storytelling to make a difference—to change the world—has never been more needed”

On November 6th, 2024, Peters Fraser & Dunlop (PFD) marked a century of literary work with a spectacular centenary celebration at One Marylebone, a historic venue that holds special significance in the world of publishing. The evening brought together a wonderful mix of our clients, publishers, authors, industry figures, and special guests.

The venue, a former church designed by the legendary Sir John Soane, holds a unique place in literary history. It was here, in the mid-1930s, that Penguin Books began its pioneering journey, turning the crypt into both its office and warehouse. Caroline Michel, our CEO, shared this fascinating historical fact with guests, setting the tone for a night that celebrated both the rich heritage and the promising future of PFD and the wider publishing industry.

 

 

In her heartfelt address, Michel reflected on the resilience of PFD, noting that despite the countless predictions of the “death of the book,” the literary world has never been more vibrant or relevant. “100 years on at PFD, our loyalty remains first and last with our authors”, she said, emphasising that the power of storytelling is more crucial than ever in today’s fast-changing world.

 

 

The incredible turnout of guests underscored the far-reaching influence of PFD and its authors, whose words have left an indelible mark on literature, culture, and public discourse. The night was also intended as a message of thanks to all those who have stood by the work of PFD across the years, and whose belief in our commitment to great storytelling has been unwavering.

 

Looking ahead, Michel shared her vision for PFD’s future, acknowledging the ever-evolving nature of the publishing industry. “Maybe in 100 years’ time, PFD might include robots and software in our list of clients”, pointing to the technological innovations that are shaping the future of storytelling. Yet, she also reaffirmed the agency’s commitment to preserving the values that have made it a trusted partner to authors for a century: creativity, integrity, and a deep respect for the power of the written word.

As the evening continued with lively conversations, music, and a sense of shared history, it was clear that PFD’s centenary celebration was more than just a party—it was a reflection of a century-long journey that continues to inspire and evolve.