Bestselling author Danielle Steel’s publishers, Pan Macmillan UK and Delacorte Books (an imprint of the Random House Group US) have joined together to celebrate her astonishing achievement of one billion copies sold with special deals and giveaways through Amazon to mark the big moment.
The promotion will coincide with the publication of Steel’s SECOND ACT (publishing October 3, 2023). From October 2-4, 2023, in the U.S., readers can find discounts on popular Steel titles through Amazon.com/DanielleSteel and on October 2, 2023, UK readers can shop deals at Amazon.co.uk/DanielleSteel. Additionally, from October 2-5, 2023, fans can visit @AmazonBooks on Instagram or @Amazon.comBooks on Facebook to learn how to win a signed copy of a Steel book (open to eligible U.S. residents, see official rules: http://amzn.to/rules), and visit Amazon Book Review for an exclusive Q&A with Steel.
‘Danielle Steel has done the impossible – she’s captivated generations of readers and continues to write bestselling books. I’ve been a fan for a very long time and I’m so thrilled to join Danielle Steel devotees as well as readers who are lucky enough to be just discovering her work in celebrating her amazing accomplishment,’ said Sarah Gelman, Editorial Director, Amazon Books.
Trisha Jackson, Publishing Director, Fiction at Pan Macmillan said: “Pan Macmillan is extremely proud and privileged to be the publisher of one of our greatest storytellers and the world’s bestselling living author. It is testament to her amazing gift of capturing her reader’s imagination and touching their hearts that she has achieved this extraordinary milestone of one billion copies sold.’
Pan Macmillan is celebrating the milestone through a year-long programme of activities aimed at rewarding her fans and recruiting new ones around the power of Danielle’s storytelling, showcasing her books as the ideal comfort and inspiration in challenging times, and championing Danielle as a hugely successful woman and highly empathetic writer. Bespoke events, interactive social activity, and exclusive content feature in the 2023 campaign, including special celebratory book and prosecco library events hosted nationwide, in partnership with The Reading Agency. Pan Macmillan are launching an interactive social campaign targeting fans asking, ‘What does Danielle mean to you?’ with a special letter and message from Danielle speaking directly to her readers and booksellers. And alongside this social campaign, readers will be reached via media partnerships, targeted advertising in the media and on Facebook, Instagram, and TikTok
Steel is one of most prolific and bestselling writers of all time, having written more than 200 books – fiction, nonfiction, poetry, and children’s books – and is published in 40 countries. To put that billion copy number into context, when stacked one on top of another, Steel’s books would rise taller than 60,000 Eiffel Towers or 45,000 Empire State Buildings.
‘A billion books sold is an extraordinarily exciting benchmark, after years of work to get there. I am very, very grateful to my readers, old and new, to Penguin Random House, Pan Macmillan, and my publishers around the world for their support to reach this achievement. And I look forward to writing many more books, as we continue this journey together,’ said Steel.
Her publishers and fans are excited to celebrate these billion copies and are thrilled to usher in the next.