Will Francis

Will Francis

Author

Will Francis is a recognised authority in digital media and technology, having been listed by The Telegraph, Independent and NMA as a top influencer in this space. He regularly appears on TV, radio and in print to share his expertise.

Having run ad agencies he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways. Previously he was a key early member of the team at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their adoring fans. Will’s been part of a seismic shift in the entertainment industries and he’s been in ‘social media’ since before the term existed.

Will now travels the world sharing his expertise through training, consultancy and keynote speeches in-house for global brands and at major conferences. He’s a contributor to  media channels including BBC, ITV, Guardian, Talk Radio and CNN offering his opinions on the technology issues of our time.

Will is the digital judge for the Fresh Awards, recognising outstanding UK creativity in advertising and also an advisor to Facebook, focusing on helping female entrepreneurs get more out of their business products. As an early Bitcoin investor he’s been involved in cryptocurrencies since long before they hit the headlines, and he continues to manage a volatile portfolio.

His first book Cocktails of the Movies was published by Random House in 2015, with a new refreshed edition released recently. Illustrated by his wife Stacey Marsh the duo have more books exploring popular culture and technology currently in the works.

The topics Will speaks on are:

  • advertising and marketing
  • emerging technology
  • social media
  • creativity
  • content creation – visual and copywriting
  • business and start-ups
  • digital transformation
  • blockchain and cryptocurrencies

As an event and broadcast speaker, Will specialises in explaining complex topics in an accessible and compelling way. He understands how to keep audiences fascinated and inspired, even whilst exploring the more technical side of business and creativity. Embracing interactive and Q&A sessions at events, he’s always happy to include audience participation elements in his talks.

Will Francis @willfrancis

I think most people/artists assumed it was gone, and it’s not the site’s current owners’ job to keep an archive of 00s music alive, but a shame nonetheless if it’s mostly just evaporated.

What was the world wide web like 30 years ago? Thanks for featuring my tweet ⁦@BBCNews⁩ 😍 #web30 https://t.co/XCuCpDdaM7

What was the first website you ever made?

#Web30

On the web's 30th birthday, here's the first site I made, back in 2000. It's about my Thailand trip, and breaks every single design rule in the book 😂 #Web30 @CERN

Nice tracking shot of my talk at 0:09 😎 thanks for a great day at #Quantum19 @LondonBookFair - met some absolutely fascinating people today and came away with lots of great new insight into how books are conceived, published, retailed, marketed and consumed.

LIVE FROM #Quantum19: “Micro Influencers are really important” according to @willfrancis - Writer, educator & speaker on technology & social media #Creativity #Insight

Now @willfrancis - influencer marketing is an opportunity to grow a long-term brand awareness and trust and tap into specific niches!

Influencers don't have to have huge amounts of followers.

It's a long-term game and doesn't just happen overnight.

#quantum19

Rules of Influencer Marketing: (1) Product must be good. It can’t save a bad product. (2) Influencers don’t have to have huge audiences. Smaller can be better. (3) Get creative. Go beyond free stuff or paid-for posts. @willfrancis #Quantum19 (1/2)

Benefits of influencer marketing: (1) Tap into specific niches (2) Acquire higher quality customers [readers] (3) Grow long-term brand awareness and trust in those niches (4) Build a cohort of loyal ambassadors who grow in value over time —@willfrancis #Quantum19

@willfrancis shares the ‘rules of influencer marketing’. Quite intense in terms of the new skillsets we need to acquire just to sell a book. Key rule: don’t try and change the personality of the influencer! #Quantum19 @LondonBookFair

Definition of influencer marketing: “Getting your product to the people who care about it the most” —@willfrancis #Quantum19

Indeed it is! I still hear aspirations of going viral overnight by pushing the magic influencer button!

Will Francis (@willfrancis) is now talking about influencer marketing. People need to genuinely care about what you’re marketing, so it can’t save a bad product. #Quantum19

That might be the shortest talk I’ve ever done 😂

This weekend's @axios AM Deep Dive into the Facebook 'Privacy Pivot' is a nice, digestible round-up of the adjacent/related issues, if you're interested - https://t.co/2R1J9BSpSz

On a train, and this is (surprisingly) the first time this has ever happened to me. What is it?????

Not only is this creepy overstepping by the govt but a waste of money as people will just use a VPN and sidestep the whole system in two clicks.