Will Francis

Will Francis

Author

Will Francis is a recognised authority in digital media and technology, having been listed by The Telegraph, Independent and NMA as a top influencer in this space. He regularly appears on TV, radio and in print to share his expertise.

Having run ad agencies he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways. Previously he was a key early member of the team at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their adoring fans. Will’s been part of a seismic shift in the entertainment industries and he’s been in ‘social media’ since before the term existed.

Will now travels the world sharing his expertise through training, consultancy and keynote speeches in-house for global brands and at major conferences. He’s a contributor to  media channels including BBC, ITV, Guardian, Talk Radio and CNN offering his opinions on the technology issues of our time.

Will is the digital judge for the Fresh Awards, recognising outstanding UK creativity in advertising and also an advisor to Facebook, focusing on helping female entrepreneurs get more out of their business products. As an early Bitcoin investor he’s been involved in cryptocurrencies since long before they hit the headlines, and he continues to manage a volatile portfolio.

His first book Cocktails of the Movies was published by Random House in 2015, with a new refreshed edition released recently. Illustrated by his wife Stacey Marsh the duo have more books exploring popular culture and technology currently in the works.

The topics Will speaks on are:

  • advertising and marketing
  • emerging technology
  • social media
  • creativity
  • content creation – visual and copywriting
  • business and start-ups
  • digital transformation
  • blockchain and cryptocurrencies

As an event and broadcast speaker, Will specialises in explaining complex topics in an accessible and compelling way. He understands how to keep audiences fascinated and inspired, even whilst exploring the more technical side of business and creativity. Embracing interactive and Q&A sessions at events, he’s always happy to include audience participation elements in his talks.

Publications

Will Francis @willfrancis

One method of writing (that works for me):

Make note of every dumb thought that occurs to you throughout the day.

Tomorrow morning, pick the thought you think is the least dumb and write more about it.

Repeat ad infinitum.

(Or ad nauseam, you know, whatever works.)

So I’ve just realised what “chocks away!” was all about in movies about British WWII pilots.

Who's the celebrity and who's the fan?
It can be hard to tell in today's world. Fascinating piece from @BuzzFeedNews on how celebrities are their own paparazzi in the age of Instagram https://buff.ly/2taleUI

Anyone have it yet?
Instagram starts bringing DMs to the web https://buff.ly/2Rl23iK

Arguments around #veganism are always frustrating. There are so many other factors that make a diet 'good' or 'bad'. In general you can't go wrong following this though. Eat more plants that you bought when they still looked like plants! 🍉🥑🥦🌽🥕🍠

“That time is yours, and yours eternally”

- Sir Roger Scruton

The calm before the storm yesterday. Was a perfect afternoon to sail along the River Suir ⛵️☀️😎 https://www.instagram.com/p/B7Q5pJCJkCi/

Last night Toni Kroos curled a corner into the goal whilst the keeper was distracted.
So cheeky. So precise.

How much money do you think a channel with 400K subs makes in a year on YouTube just from ads?

https://robertoblake.com/youtube-income-reports-for-jan-nov-2019/

2019 YOUTUBE INCOME REPORT

Spotify debuts inserted ads (like the mid-video ads on YouTube) for podcasts at #CES2020 https://buff.ly/39N7wHE

If I'd been born into a life of suffocating privilege and duty, and my mother had essentially been killed by the press, I'd have buggered off to Canada long ago #HarryandMeghan

The new breed of PR agencies that use every tool available to spread disinformation, changing the 'truth' for their clients. A fascinating read >>> https://buff.ly/35wqLli

"What Disney Character Are You?" filters are the new way to go viral on Instagram https://buff.ly/36ya4HI

Me and the wife in 10 years

I put so much of my youth into these games.

What happens to all those gift cards given at Christmas? @zzcrockett investigates >>> https://buff.ly/2SWHyLR

Make yourself smarter in 2020 - the best of the ludicrous amount of content I consume each week in your inbox. Check it out >>> http://willfrancis.substack.com

Anyone else realise they've tweeted in THREE different decades? Feel old.