Will Francis

Will Francis

Author

Will Francis is a recognised authority in digital media and technology, having been listed by The Telegraph, Independent and NMA as a top influencer in this space. He regularly appears on TV, radio and in print to share his expertise.

Having run ad agencies he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways. Previously he was a key early member of the team at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their adoring fans. Will’s been part of a seismic shift in the entertainment industries and he’s been in ‘social media’ since before the term existed.

Will now travels the world sharing his expertise through training, consultancy and keynote speeches in-house for global brands and at major conferences. He’s a contributor to  media channels including BBC, ITV, Guardian, Talk Radio and CNN offering his opinions on the technology issues of our time.

Will is the digital judge for the Fresh Awards, recognising outstanding UK creativity in advertising and also an advisor to Facebook, focusing on helping female entrepreneurs get more out of their business products. As an early Bitcoin investor he’s been involved in cryptocurrencies since long before they hit the headlines, and he continues to manage a volatile portfolio.

His first book Cocktails of the Movies was published by Random House in 2015, with a new refreshed edition released recently. Illustrated by his wife Stacey Marsh the duo have more books exploring popular culture and technology currently in the works.

The topics Will speaks on are:

  • advertising and marketing
  • emerging technology
  • social media
  • creativity
  • content creation – visual and copywriting
  • business and start-ups
  • digital transformation
  • blockchain and cryptocurrencies

As an event and broadcast speaker, Will specialises in explaining complex topics in an accessible and compelling way. He understands how to keep audiences fascinated and inspired, even whilst exploring the more technical side of business and creativity. Embracing interactive and Q&A sessions at events, he’s always happy to include audience participation elements in his talks.

Publications

Will Francis @willfrancis

So years after Spotify, Netflix et al made piracy largely unnecessary Disney+ launches in just 3 countries, making its Star Wars series the most torrented thing on Pirate Bay this weekend. The TV streaming business model barely adds up as it is...

This is the best video you’ll see today.

Definitely trying this as I prepare for cooking Christmas dinner...

Worst (funniest) real estate photos 😂😂😂
https://unicornempire.tumblr.com/post/184208340639/i-love-shitty-real-estate-photos-oh-man-i-needed

Is this real? I can’t tell...

Cold autumn nights 🌌🦔🍁 https://www.instagram.com/p/B43HV5CpPxY/

You don't have a TikTok light yet?

The fatigue hitting influencers as Instagram evolves https://buff.ly/2W5HdG9

TL;DR - consistency, sobriety, giving yourself more time offline and winding down

How to Get the Best Night’s Sleep of Your Life https://buff.ly/2NKBiUg

Forget bees, when the phosphorous runs out we're really screwed.

Six things you didn't know we're running out of https://buff.ly/3704239

If Stadia gets FIFA I'm switching in a heartbeat...

Only 12 games will be available on Google Stadia in time for Nov. 19 launch [Updated] https://buff.ly/36WN59A

Great piece in @theatlantic by the always insightful @JonHaidt + @TobiasRose 'The Dark Psychology of Social Networks' https://buff.ly/2X5MrCe
BUT... I can't see hidden like counts, verification and added friction being any more effective than polite signs in a brawl bar.

Bond Film Anagrams. A Thread.
#JamesBond #Bond25

Dr. No (1962)

On Carl Sagan's birthday, his timeless toolkit for critical thinking – the Baloney Detection Kit (doubly useful in election season): https://www.brainpickings.org/2014/01/03/baloney-detection-kit-carl-sagan/

Captain's mate on the foredeck, on an autumn sail a few weeks back 🍁 ⛵️ 🌊❤️ https://www.instagram.com/p/B4ps3fJpstb/

Remembering 20th century triumphs over division and oppression is always tinged with nostalgia for a time when we still thought this was all heading towards a liberal, peaceful, global utopia in which we'd unify and fix everything together.

And on a nautical note, I just updated my quick guide to making your Apple Watch into a sailing watch (now with only 2 apps!) >>> https://buff.ly/2pY7vyn

Francis 2020: Nice one, see you in the morning 😊

Facebook unveils new corporate identity - https://buff.ly/2rfAEFJ

"They’re doing this badly on purpose": Why the Tories' latest online ads look so ugly https://buff.ly/2JcE6qG