Will Francis

Will Francis

Author

Will Francis is a recognised authority in digital media and technology, having been listed by The Telegraph, Independent and NMA as a top influencer in this space. He regularly appears on TV, radio and in print to share his expertise.

Having run ad agencies he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways. Previously he was a key early member of the team at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their adoring fans. Will’s been part of a seismic shift in the entertainment industries and he’s been in ‘social media’ since before the term existed.

Will now travels the world sharing his expertise through training, consultancy and keynote speeches in-house for global brands and at major conferences. He’s a contributor to  media channels including BBC, ITV, Guardian, Talk Radio and CNN offering his opinions on the technology issues of our time.

Will is the digital judge for the Fresh Awards, recognising outstanding UK creativity in advertising and also an advisor to Facebook, focusing on helping female entrepreneurs get more out of their business products. As an early Bitcoin investor he’s been involved in cryptocurrencies since long before they hit the headlines, and he continues to manage a volatile portfolio.

His first book Cocktails of the Movies was published by Random House in 2015, with a new refreshed edition released recently. Illustrated by his wife Stacey Marsh the duo have more books exploring popular culture and technology currently in the works.

The topics Will speaks on are:

  • advertising and marketing
  • emerging technology
  • social media
  • creativity
  • content creation – visual and copywriting
  • business and start-ups
  • digital transformation
  • blockchain and cryptocurrencies

As an event and broadcast speaker, Will specialises in explaining complex topics in an accessible and compelling way. He understands how to keep audiences fascinated and inspired, even whilst exploring the more technical side of business and creativity. Embracing interactive and Q&A sessions at events, he’s always happy to include audience participation elements in his talks.

Publications

Will Francis @willfrancis

By all means work with Facebook @nick_clegg (we all do on some level), but isn't your job there to build trust back up through transparency?
Having campaigned and worked for a better world previously, why are you wasting your time on this now? Your skills are needed elsewhere.

This is solid gold, 5-star, A-grade trolling. https://t.co/P1AkUxdZ4x

Now, THIS is a use of #Deepfakes I can get behind 👌😅 Just imagine...
https://t.co/pFkrMKXNQ7

Snapchat's new gender-swapping filter is hilarious, and really clever. A bit of a guess at how it works by @ericjang11 - https://t.co/5eozWcvw2h

Just the kind of nonsense most people believe about a plant-based diet: 1. it's restrictive 2. it's lacking.
Little do people realise it's healthier, tastier, more diverse and makes meaty food look nutritionally barren. To be fair the author does reach that point at the last line

I could watch Bob Hoskins trespass his way through London all day

FYI - When you see this photo, you've scrolled to the very end of Instagram. https://t.co/gUPXQBMgmA

Hollywood is really mopping up the last entertainment franchises that can, in theory, be made into movies - https://t.co/9dMpElKbBn

Stanley Kubrick: The Exhibition at @DesignMuseum looks ace, must make time to go see this! #discoverkubrick https://t.co/EFs86ROEvT

Good work @Ed_Miliband , that was an unnecessarily tough interview but you’ve nailed the message in this debate.

Our lives will be better in the short-term if we eat plants, make our towns & cities work better/cleaner and tax big polluters

Loved hearing about @kocienda's work at Apple in the 00s. Things like how they solved the on-screen keyboard when designing first iPhone is fascinating. Listen on @a16z's podcast >>> https://t.co/VghIGz577W

The Instagram Aesthetic Is Over https://t.co/d05vmkK0Fi

This should be a section on Match of the Day every week (3 top footballers vs 100 kids)

Only just had chance to watch @carolecadwalla's TED talk, taking on the "Gods of Silicon Valley". Incredible.
Really brave to give that talk, with those companies in the room, and remind all of us democracy is something we have to work hard to keep intact. https://t.co/krp6yDXbSM

The fact that it matters to anyone what @McDonaldsUK drinking straws are made from, while their core product - meat - is one of the biggest global warmers is the perfect illustration of our inability to avoid climate crisis - https://t.co/odxOEMUgAR

This is your new bar for app and website usability. Time to get an office chimp 🐵

Diane Abbott as M&S canned cocktails: a thread

That’s the exact item-for-item basis of my standard shopping list 😂

Thank you for doing this, in the name of the many millions of us who know that this is a true emergency.
The (huge) media coverage has proven this is what it takes to keep the threat of our very existence on the agenda and push the conversation forward. This week you did that 🌍