Will Francis

Will Francis

Author

Will Francis is a recognised authority in digital media and technology, having been listed by The Telegraph, Independent and NMA as a top influencer in this space. He regularly appears on TV, radio and in print to share his expertise.

Having run ad agencies he’s helped some of the world’s most loved brands – Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more – to reach their audiences in more innovative and meaningful ways. Previously he was a key early member of the team at pioneering social network MySpace, personally working with film and music artists from Justin Bieber to Jared Leto to bring them closer than ever to their adoring fans. Will’s been part of a seismic shift in the entertainment industries and he’s been in ‘social media’ since before the term existed.

Will now travels the world sharing his expertise through training, consultancy and keynote speeches in-house for global brands and at major conferences. He’s a contributor to  media channels including BBC, ITV, Guardian, Talk Radio and CNN offering his opinions on the technology issues of our time.

Will is the digital judge for the Fresh Awards, recognising outstanding UK creativity in advertising and also an advisor to Facebook, focusing on helping female entrepreneurs get more out of their business products. As an early Bitcoin investor he’s been involved in cryptocurrencies since long before they hit the headlines, and he continues to manage a volatile portfolio.

His first book Cocktails of the Movies was published by Random House in 2015, with a new refreshed edition released recently. Illustrated by his wife Stacey Marsh the duo have more books exploring popular culture and technology currently in the works.

The topics Will speaks on are:

  • advertising and marketing
  • emerging technology
  • social media
  • creativity
  • content creation – visual and copywriting
  • business and start-ups
  • digital transformation
  • blockchain and cryptocurrencies

As an event and broadcast speaker, Will specialises in explaining complex topics in an accessible and compelling way. He understands how to keep audiences fascinated and inspired, even whilst exploring the more technical side of business and creativity. Embracing interactive and Q&A sessions at events, he’s always happy to include audience participation elements in his talks.

Publications

Will Francis @willfrancis

New report: disinformation websites make millions of dollars in ads. So basically, regardless of your beliefs or politics, it's financially rewarding to run these sites (and there are a handful of companies who could change that overnight e.g. @GoogleAds) https://t.co/mTUHKW9pR8

If this is isn't the great question of our time I honestly don't know what is.

When all those freelancers retreat into their home offices as we head into a recession, #WeWork is gonna be left with one hell of a rent bill

Free speech is hard won and easily lost. Last year 25 governments imposed internet blackouts, and free speech is declining in the West too - https://t.co/1dw8BBjrYx

Love these deepfakes, especially Jim Carrey in The Shining. It's going to be seriously difficult to deal with this tech once it becomes impossible to distinguish from the original
https://t.co/7z7YhtCdQv

How to Make Your Own Phone Farm, by @josephfcox for @VICE https://t.co/0j4Wq8wKXx

When your 3-year old is cooler than you'll ever be https://t.co/rCA5n5vjRq

According to this @WiredUK piece, toddlers are taking 'coding classes'.
That's the last thing I'd be signing my lad up for. The future economy might need more software specialists, but our kids don't need (screen-based) careers choosing for them aged 3 - https://t.co/1rXhhky9Tm

If you're working on (or ever going to be) a tech product, you should read this highly insightful takedown of trendy email app Superhuman, and what it tells us about how you (should) bake good ethics in from the start - by @mikeindustries https://t.co/LiMWmuyotY

Nice piece on Megan Rapinoe by her girlfriend - "So the President F*cking Hates My Girlfriend" by @S10Bird https://t.co/c72zertfqZ

As of last night the only player to score from the halfway line for every club he's played for - @WayneRooney

By all means work with Facebook @nick_clegg (we all do on some level), but isn't your job there to build trust back up through transparency?
Having campaigned and worked for a better world previously, why are you wasting your time on this now? Your skills are needed elsewhere.

This is solid gold, 5-star, A-grade trolling. https://t.co/P1AkUxdZ4x

Now, THIS is a use of #Deepfakes I can get behind 👌😅 Just imagine...
https://t.co/pFkrMKXNQ7

Snapchat's new gender-swapping filter is hilarious, and really clever. A bit of a guess at how it works by @ericjang11 - https://t.co/5eozWcvw2h

Just the kind of nonsense most people believe about a plant-based diet: 1. it's restrictive 2. it's lacking.
Little do people realise it's healthier, tastier, more diverse and makes meaty food look nutritionally barren. To be fair the author does reach that point at the last line

I could watch Bob Hoskins trespass his way through London all day

FYI - When you see this photo, you've scrolled to the very end of Instagram. https://t.co/gUPXQBMgmA

Hollywood is really mopping up the last entertainment franchises that can, in theory, be made into movies - https://t.co/9dMpElKbBn

Stanley Kubrick: The Exhibition at @DesignMuseum looks ace, must make time to go see this! #discoverkubrick https://t.co/EFs86ROEvT